Freelance writing seems hard at first, especially with most jobs being advertised asking for experienced writers. From personal experience, it seemed impossible at first but once I got the hang of things, everything slowly started to fall in place.

A lot of beginner writers and entrepreneurs struggle with curating quality content. The thing is, you don’t really need years of experience to create great content. Whether you are a newbie writer and need fire content for your blog or you are a business owner who’s new to the digital realm looking to produce world-class content.

So, can an inexperienced writer create catchy content from scratch? The simple answer is yes! And there are more than enough ways of writing quality content that will leave your readers wanting more.

Let’s dive into some of the surefire tips you could use.

Understand Your Audience

Without the knowledge of the audience you are writing for, you will be gambling with words trying to figure out on your own what tickles their interest. It would be hard to impress an audience you know nothing about. But if you understand your audience it means that you can create content that they actually like.

It goes a long way to making the content creation process, from conducting relevant research to writing impressive content. Once you identify who your target audience is and how your content will benefit them it will be easier to select topics and know the best channels to use.

In simpler terms, your content has to resonate with the target audience.

Research

Research is vital if you want to create catchy and high-quality content. Any pro writer knows very well that to write great content, you will need to research in order to get new ideas for content.

Your readers will want value and the only way to provide it is by writing quality content, so don’t be shallow. Whether you are familiar with the topic or not, research is always important.

Even with some knowledge about the topic, research will give you a different perspective from yours. You might want to go the extra mile if you want to establish the credibility of your information by including data, statistics, and metrics especially when it comes to the B2B market.

Have key pointers for your idea and reference pages for your work. Whether you need to pick up a book or simply Google your research, the most crucial thing is to understand the context and ensure that all imperative questions are answered.

And with the impeccable AI technology there is today, research or creating content outlines becomes an easy task.

Use a Captivating Headline

Your headline is the hook that attracts your readers’ attention. While the contents of your text are important, your headline should make your target audience want to actually read it. If it does not spark interest or stir their emotions, they will lose interest and miss out on possibly great content you have for them.

Way too long headlines might lose value, but don’t make them too short either. Typically, a 6-7 word count is ideal, and questions or “How to” headlines perform exceptionally well. Don’t forget that besides being a good headline strikes curiosity and tells your readers what to expect, search engines will also use it to rank your content.

Stick To The Goal

Before you begin writing, you need to identify the goal of the content. Are you trying to promote an idea, service, or product? Do you wish to have multiple affiliate links in the article? Whatever the goal of the content is, you have to make sure that you stick to it to the end if you want your readers to take action.

Be consistent with the voice tone and perspective and avoid wandering to different topics. Mixing different ideas will break the flow of your content, so be in tune with the message you intend to pass through. However, it is okay to talk about a few related things but make sure to tie them back to the main idea.

For instance, if you are discussing E-book writing you could talk about curating excellent copy for it to attract a wide range of the target audience. But that’s it, don’t go deep into talking about copywriting to avoid drifting from the main objective; E-book writing.

Don’t Oversell

While digital marketing revolves around promoting services and products, the worst mistake you could ever do is to use extremely salesy language. If everything on your piece screams ‘buy’, ‘buy’, ‘buy’, this will just scare off your readers to the next website. If you have to promote anything, do it subtly rather than writing a whole sales pitch.

If it is more of a helpful suggestion, then your readers are likely going to buy it. Overselling only makes you a pushy salesperson rather than a tactical one who is driven to provide value for his/her audience. A rule of thumb is to create a piece of content that makes your audience feel like they are gaining more than they are losing.

Provide Solutions

When writing, you are not just putting words together to push an agenda you have, you want to provide solutions for your readers. Your target audience has questions that you need to research beforehand in order to provide answers for them.

For example, if you are writing a “How-to” guide on creating an effective landing page, then you should provide valuable information on how to do so. Ultimately, your readers should be able to use your guide to create an effective landing page, as promised.

Readability is Important

If your content isn’t easily readable, your readers will get bored before they even begin. They want that human-human connection and content that they can easily scan and understand, so don’t sound like a robot. And it is not entirely just your website visitors, search engines should be able to index your content before ranking it.

Use scannable points that your readers are interested in, not just a long piece of text that is difficult to read.

Break down your piece of text into paragraphs made up of short, understandable sentences. Separate these paragraphs with white lines and use sub-headings to connect different ideas. This way, your readers will be able to easily find answers to the questions they have.

Proofread

You don’t want to join the hundreds, if not thousands of website owners whose content is riddled with grammatical and careless mistakes. The content you create is a representation of your business online where potential customers first come into contact with your brand. A seemingly small mistake like a spelling error can badly portray your company.

For grammar and spelling mistakes, you could use a word processing program or alternatively, sign up for the free Grammarly package to help identify common writing errors.

Don’t just go through your work once before publishing it, chances are that there are a few mistakes you have missed out on. Make a round of at least two edits to ensure that the content is crisp.

Take Home

You don’t need to be a pro-writer or have years of experience for you to create great content. Hopefully, the above tips will prompt you to write a high-quality, insightful, and highly converting piece of content. Also, practice makes perfect, as they say, and the more you write the better you become at it.