How To Build an E-commerce Site From Scratch

A successful e-commerce site goes through the process of bringing an array of components that work well together to be successful. This article will help create an online store that will stand the test of time. A study by Statista shows that, in 2022 retail e-commerce sales were estimated to exceed 5.7 trillion U.S. dollars…

A Conversion Rate Optimization Guide: Turn Casual Visitors Into Sales

Your website traffic is thriving; the numbers keep soaring, giving you the validation you need. You put in the work and now you are reaping the fruits. But it’s just numbers -there’s still an unsolved puzzle of converting this traffic into your customers. So you’re just getting started. How do you do it? What is…

Lost and Found: Turning Lost Leads into Loyal Customers

Leads can be slippery, and not all of them often convert into buying customers. Research indicates that the average percentage of conversions in all industries is 2.5%. Having potential customers on your website not buying from you can be frustrating. But that doesn’t mean the end of the road. Retargeting has always worked significantly for…

Why Are Your SEO Efforts Futile?

More than 40,000 search queries are entered on Google every second, according to Internet Live Stats. This accounts for 3.5 billion searches daily or 1.2 trillion searches yearly. This shows how important Search Engine Optimization(SEO) is. It is the backbone of your website’s visibility on search engines. But only works if it is done right….

10 Online Marketing Metrics You Can’t Afford to Miss

Online marketing has soared over the past years, and almost every marketer now wants a piece of what it has to offer. In fact, almost every successful business has implemented an authentic online marketing plan.  While all concerned marketers are on the cusp of all effective advertising angles and trends, most of them forget to…