A Conversion Rate Optimization Guide: Turn Casual Visitors Into Sales

Your website traffic is thriving; the numbers keep soaring, giving you the validation you need. You put in the work and now you are reaping the fruits. But it’s just numbers -there’s still an unsolved puzzle of converting this traffic into your customers. So you’re just getting started. How do you do it? What is…

Lost and Found: Turning Lost Leads into Loyal Customers

Leads can be slippery, and not all of them often convert into buying customers. Research indicates that the average percentage of conversions in all industries is 2.5%. Having potential customers on your website not buying from you can be frustrating. But that doesn’t mean the end of the road. Retargeting has always worked significantly for…